Adidas Spencer Street – Retail Fit-Out 2

Adidas Retail Fit-Out

adidas retail fitout 1

Adidas Spencer Street – Retail Fit-Out, Melbourne CBD

Sector: Retail | Project Duration: 1 Month | Scale: Full store delivery in 35 days

A fast-tracked retail fit-out delivering a flagship Adidas experience before peak Christmas trade.

Client Challenge: Feasibility Stage

Adidas engaged Associated Projects to deliver a premium retail fit-out at Spencer Street, Melbourne CBD, with an immovable deadline for the Christmas trading season. The project involved combining two tenancies, major structural modifications, and strict compliance requirements, all within a 35-day program.

Through early feasibility assessments and cost planning, our team provided practical solutions to complex retail fit-out feasibility challenges, ensuring buildability and speed without compromising quality.

Adidas Spencer Street – Retail Fit-Out

Our Approach: Design Stage

Working through our integrated design & construct process, we collaborated closely with Adidas and their design partners to refine the layout and fast-track approvals. Detailed documentation and early contractor input enabled seamless coordination between design intent and constructability. Value management ensured premium outcomes aligned with budget and schedule, optimising every detail of this retail fit-out design.

Delivery & Execution: Construct Stage

The construction phase showcased Associated Projects’ capability to deliver under pressure on a live commercial construction project.

Adidas Spencer Street – Retail Fit-Out 2

Key achievements:

  • Completed major structural works and interior fit-out in just 35 days.
  • Removed structural posts and installed new steel beams to merge tenancies.
  • Installed a bespoke, laser-cut, powder-coated metal shop front.
  • Using systems like Procore and Avetta, our team maintained full compliance, quality assurance, and on-site safety throughout this turnkey retail fit-out.

Adidas Spencer Street – Retail Fit-Out 3

The Outcome

Delivered ahead of the Christmas retail rush, the completed Adidas Spencer Street store achieved a seamless brand experience and operational readiness on schedule.
Project highlights:

  • Full handover completed on time despite late leasing access.
  • Bespoke shop front became a standout visual feature within the centre.
  • Retail team trade-ready before peak sales period.
  • A premium retail fit-out that embodies Adidas’ global design standards and Associated Projects’ precision delivery.

Partner with experts in education construction who deliver purpose-built learning environments. [Explore our Capabilities →National Retail Project Management Service in Australia ]